ABOUT ME

Internet is my favorite language to speak 💅🏼 I’m a social marketing leader who lives at the intersection of culture, content, and community with 12+ years of entertainment marketing experience turning ideas into thumb-stopping campaigns. I thrive on building brands people actually want to follow, creating content that feels native and fan-driven, all while leading teams that push creative boundaries.

I currently lead social marketing at Amazon Music, where I bring live music moments, major festivals, sports crossovers, and product launches to life through creative, culturally-driven content. I established Amazon Music’s first global festival social strategy, connecting fans with their favorite artists at Stagecoach, Outside Lands, Camp Flog Gnaw, Warped Tour, Rolling Loud, and Primavera. I also led the social marketing and artist content strategy for the inaugural launch and multi-season growth of Amazon Music Live, the weekly concert series that airs after Prime Video's Thursday Night Football, shaping it into a defining sports x music cultural platform for artists to perform their new music for the first time. AML artists include Megan Thee Stallion, Lil Wayne, Ed Sheeran, A$AP Rocky, Green Day, Halsey, 21 Savage, Peso Pluma, Jelly Roll, Snoop Dogg, and many more.

Before that, I was the Sr. Director of Studio Marketing & Brand Social at Awesomeness (Paramount)—where I built buzzworthy social campaigns for Netflix, Hulu, and YouTube hits like To All The Boys I've Loved Before and PEN15, all while developing Awesomeness into one of Paramount’s top digital brands and a go-to destination for Gen Z. I secured Awesomeness with its first-ever Outstanding Innovation in Interactive Media Daytime Emmy nomination by leading an immersive augmented reality experience for Hulu’s Light as a Feather. The fan-first activation deepened brand connection and set new standards in interactive storytelling.

Earlier in my career, I led digital and social campaigns at Open Road Films and Relativity Media for theatrical releases like Before I Fall, Luc Besson’s Valerian, and Beyond The Lights. It was a crash course in end-to-end campaign building—trailer drops, influencer activations, red carpet premieres—where I learned how to move fast, think creatively, and deliver work that made an impact on screen and in the feed.

"I get up every morning determined to both change the world and have one hell of a good time. Sometimes this makes planning my day difficult." - E.B. White

I am a proud UCLA alumnus and currently reside in Los Angeles, California